Soho – so different

Notable for its history and culture, Soho is considered by locals and visitors as London’s beating heart.


Why? Because Soho has provided a welcoming haven for the unconventional to thrive for centuries.

A creative oasis for those who think differently, Soho has long been at the forefront of the UK’s cultural evolution – encouraging change and continuously adapting to it.

Berwick Street embodies the spirit of Soho – celebrating cultural diversity, independent trading, a vibrant food and entertainment scene and a hub for the creative industries.

About the development

In late 2012 PMB Holdings signed a joint venture agreement with Westminster City Council and gained planning permission in June 2014 to redevelop the previous 1950s block on the site.


The redevelopment has been carefully designed to echo Soho’s rich history and to provide a centre for residents, traders and visitors to continue to contribute to, and enjoy, Soho’s vibrant culture.

Demolition commenced in February 2016, followed in September 2016 by the construction of a major mixed-use development, which is set to bring:

  • 12 new homes
  • Four family-sized affordable homes
  • A 110 room Premier Inn Hub hotel
  • A refurbished Co-op store and
  • 13 improved retail units for independent retailers

The redeveloped site will be contemporary in style, with predominantly brick facades that are lifted by colourful art from local artist, Tom Gallant. Gallant’s designs show a reinterpretation of the historical connections with the textile and metalworking craftsmen and women from the area.

The urban site will also feature a two tier, landscaped green roof garden for the residents of Kemp House to enjoy year-round.

The development is estimated to be completed in 2019.


Soho Green

Read more

The West End Community Trust

Read more

latest newsletter

Berwick Street Newsletter

Read more